Alcon introduces TOTAL30®, the first-and-only monthly replacement, water gradient contact lens. TOTAL30 is a reusable lens that is clinically shown to feel like nothing even on day 30, giving contact lens wearers an ultimate wearing experience. The reusable, water gradient design of TOTAL30 is made possible by the introduction of new biomimetic CELLIGENT™ Technology. CELLIGENT combines a biomimetic surface and a unique lens chemistry to help resist bacteria and lipid deposits. The lens features an inherently lubricious surface that is as soft as the human cornea. The water gradient surface of TOTAL30 is durable and remains intact during a full month of wear with daily cleaning, disinfecting and storing.